Superbia - Pride In almost every list pride (Latin, superbia), is considered the original and most serious of the seven deadly sins, and the source of the others. It is identified as a desire to be more important or attractive than others, failing to acknowledge the good work of others, and excessive love of self (especially holding self out of proper position toward God). Dante's definition was "love of self perverted to hatred and contempt for one's neighbour." In perhaps the best-known example, the story of Lucifer, pride was what caused his fall from Heaven, and his resultant transformation into Satan.